Concept Virtual Artist Campaign

BLACKVIOLET INC, a concept animated virtual artist, released the song “Have It Your Way” on 2/17/2023. The purpose of BLACKVIOLET INC was to be a proof of concept, testing if EDM audiences would take to the imagery and music that BLACKVIOLET INC produces.

After implementing a short one week advertising campaign with a very small budget using Hypeddit landing pages, metrics show EDM fans were highly in favor of the music BLACKVIOLET INC produced with listenership growing steadily at an average stream-to-listener rate reaching over 3.0, which is well above average.

After the advertising campaign concluded, EDM fans continued to listen to “Have It Your Way” more than six months after its release, and the song was organically placed on more than 40 playlists. The song is still streamed primarily on Spotify followed by Apple Music.

Displayed here are the mockups used to get a feel for how the visualizer would look on different formats and the different versions of the landing page listeners were brought to that led to follows and streams on the most prominent music streaming apps.